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Marketing Consulting

Marketing Strategy Development/Implementation
Marketing Program Evaluation
Strategic Planning/Marketing
Retreat Facilitation
Marketing Goal Definition
Marketing Plan Preparation
Diversification Strategies
.
Marketplace Positioning
Strategic Alliance
Development/Management
Marketing Program Management/Direction
Market Budget Preparation
.
Market Research/Marketplace Positioning
Client Perception Surveys
Market and Industry Analysis
Client Profiles
.
Competition Analysis
Project Intelligence Gathering
Business Development Support Services
.
Proposals and Presentations
Proposal Strategy & Review
Presentation Strategy Development & Coaching
Teaming
.
Marketing Materials & Brochure Development
Marketing Materials Evaluation
Marketing Information System
Development
.

Photography Management
Brochure & Collateral Material
Development

.

Public Relations Program Development & Implementation
Public Relations Program Evaluation
Public Relations Goal/Strategy Definition
Public Relations Plan Preparation
Press Releases, By-Lined Columns,
Feature Articles, Advertisements
.
Speaking/Exhibiting Opportunities
Special Events Planning
Public Relations Budget Preparation
.
Staff Training & Development

Marketing Strategy
Development/Implementation
Become an Effective Marketer
Achieving a 90% Win Ratio
Teaching Technical Staff
How to Market
International Project Development
Marketing On-Line
Client Relations During And After
The Project
.
.

Winning Proposals
Winning Presentations
Marketing Materials Development 101
Marketing 101
Marketing Coordinator Training Clinic
Understanding Client Needs to Win Jobs
Gathering Intelligence On The Competition
Marketing for the Next Millennium
Lead Finding and Development
.
.
We Produce Results

Below are just a few examples of how Kenney and Associates has made a difference for our clients. We're proud to have:

Assisted one engineering firm, over a nine-month period, in securing over $15 million dollars in fees on new projects.

Conducted a client perception survey for a regionally based architectural firm including a specific action plan to position the firm a leader in providing healthcare design services. The result was the firm winning the three largest replacement hospital projects in the region, totaling over $600 million in construction cost.

Assisted one general contractor in securing a $1B+ backlog of work. ..
Project wins have included:

  • Qualcomm/San Diego Padres Baseball Stadium; Larry Lucchino/City of San Diego; $285M
  • Caltrans Headquarters' Building; Caltrans - Los Angeles; $171M
  • Garden of Champion's Tennis Stadium; City of Indian Wells; $150M
  • Fresno Community Medical Center; City of Fresno; $400M
  • Save Mart Center Basketball Arena; Fresno State University; $96M,

Assisted one architectural firm in becoming the #1 firm in its state.

Investigated 75 potential clients and identified 43 potential projects for a geotechnical, construction, materials testing and environmental engineering firm, all within a three week period!

Worked as adjunct staff members for an A/E firm, tracking projects with over 100 school districts. This results in 56 project opportunities!

Increased a construction management firm's win rate from the shortlist stage from .
4% to 90%
in just three months!

Created and implemented a public relations program for an architectural firm with a 95% placement success rate.

Helped form a strategic alliance of 15 firms, then positioned the group as one of the most sought after entities to finance, design, and construct schools in California.

Worked with an architectural firm to secure the $250M Olympic Village for 2002 Winter Games in Salt Lake City, UT.

Facilitated a marketing retreat for a $350 million construction company resulting in .
the implementation of a new marketing strategy that enhanced communication company-wide.

Conducted a client perception survey and marketplace analysis for an office of one of the country's largest E/A firms. We presented immediate and five year target industries, identified client needs, and prioritized lists of potential client - including immediate action plans for each.

Secured a major speaking and exhibiting opportunity for an architectural firm resulting in the identification of 6 potential projects (from just one afternoon event!)

Assisted a regionally based architectural firm in winning the programming and design of a new $60 million dollar university lab building. This is especially noteworthy when .
considering the fact that our client had the least amount of experience of any of its competitors.

Assisted a national E/A firm identify and qualify a dozen potential firms for acquisition in an attempt to add expertise to a geographic region. The E/A firm is now negotiating .
with the final two candidate firms.

Assisted a nationally renowned land-planing and landscape architecture firm break in to a new geographic market. Within one year, the firm is considered the firm to have .
on your team or project.

Facilitated the development of a marketing strategy and guided a project team through the implementation process, securing the $80 million design of the United Airlines .
Terminal at the new Denver International Airport.

 
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