Meet your growth and revenue goals.

Marketing is all about winning work. We sit at the table with you as a partner to strategize how to increase win rates, achieve revenue goals and gain market share. Our services meld into your organization. We work in multiple ways; project by project, staff augmentation to support in-house staff, or acting as your entire marketing department.

 

Core Services

  • Strategic Marketing Planning

  • Business Development

  • Proposals & Interviews

  • Digital Marketing

Strategic Marketing Planning

A strategic marketing plan is your roadmap to success. Development of a marketing plan defines objectives, tactics and resources to achieve your overall business goals. Kenney and Associates works with your key leadership and marketing staff to develop plans that produce measurable results within your defined budget and schedule.

 

  • Marketing Strategy Development

  • Revenue Goal Attainment Programs

  • Win Rate Improvement Strategies

  • Marketing Plan Implementation and Management

  • Brand Positioning and Differentiation

  • Staff Development & Training

Business Development

Business development is about creating and growing relationships. A major mistake is thinking Business Development is only about new clients. It starts with existing and past clients balanced against targeted new clients. Kenney and Associates works with you to build a business development program that moves your firm forward.

 

  • BD Strategy Development

  • Target Market Research

  • Client Perception Surveys

  • Lead Development

  • Appointment Setting

  • Meeting Strategy & Preparation

  • BD Opportunity Management

  • Strategic Teaming Partnerships

Proposals & Interviews

What is your shortlist and win rate? The A/E/C industry averages are 50% shortlist and 33% win rate. This return on investment (ROI) has a severe impact on achieving firm goals. Kenney and Associates regularly boosts our clients to over a 90% shortlist rate and works to achieve a 75% win rate on all pursuits.

 

  • Win Criteria

  • Proposal Strategy Development

  • Teaming/Partnering Execution  

  • Proposal Preparation

  • Collateral Material Development

  • Marketing Materials Systems Management

  • Presentation Strategy & Development

  • Interview Coaching

Digital Marketing

Digital marketing is here to stay…so what does it mean for your firm? Digital marketing is an essential component of business development. Kenney and Associates can analyze your digital presence, expand your reach, broadcast content and organize systems to capture and nurture leads effectively. We analyze your digital engagement results to provide insight into your firm’s marketplace visibility and connection to key targets.

 

  • Digital Strategy Creation & Implementation

  • Business Development Integration

  • Website Design & SEO Optimization

  • Social Media Channel Development & Management

  • Email Campaign Implementation

  • CRM Platform Selection & Buildout

  • Content Creation & Calendar Development

  • Performance Auditing